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Aspire Designs began as an original design manufacturer (ODM) for jewellery working on projects in Southeast Asia. We created our first brand MVee in 2006 as a response to what we saw to be a gap in the luxury fashion jewelry market. Our business expanded rapidly. We have since grown globally and our products are sold in more than 30 countries worldwide.

In 2007, we participated in jewelry trade shows such as BaselWorld, the Hong Kong International Jewelry Show, Vicenza, Junwex and others. In 2008, the global financial crisis impacted how much consumers were willing to spend on luxury jewelry. Shah met this challenge with the creation of Vida, a new brand sold at a more competitive price and distributed in chain stores. The launch of Vida extended our reach to younger professionals who wanted luxury jewellery but at a lower price. In the same year, we opened sales representative offices in Dubai, Brazil and Russia to meet the growing demands in these markets.

In 2013, we launched the Esmé brand, created for the modern middle management corporate woman looking for fashionable jewellery for daily wear; and the Sáwel brand, a technically sophisticated range for the independent, cosmopolitan woman.